Farino Electric
Legacy, trust, and modern craftsmanship, built for residential and commercial scale.
A family-owned electrical company serving both residential homeowners and commercial clients across Greater Boston, grounded in integrity, reliability, and decades of hands-on expertise.
Farino Electric partnered with Out of Office to evolve a trusted local service business into a modern, recognizable brand positioned for long-term growth across homes, build-outs, renovations, and commercial projects. This was about aligning perception with capability.
The Opportunity
With experience spanning residential service calls to full commercial build-outs, Farino Electric needed:
A bold, professional identity that worked across sectors
Clear messaging separating residential and commercial offerings
A website built to instill trust before the first call
Brand consistency across trucks, uniforms, proposals, and job sites
The goal was to elevate the brand to match the caliber of work already being delivered.
What We Built
Brand Identity + Scalable Logo System
Visual Direction + Field-Ready Brand Assets
Merchandise Design (Crew Shirts, Stickers, Branded Materials)
Website Design + Conversion-Focused Copywriting
Service Structuring for Residential + Commercial Divisions
Positioning Strategy to Support Growth + Recruitment
The Strategic Shift
Farino Electric now presents as:
A trusted residential electrical partner
A capable commercial project contractor
Professional and cohesive across all touchpoints
Positioned for larger contracts and long-term growth
The result is a brand that reflects the precision and reliability behind every project, from single-family homes to commercial build-outs.
Strong work builds a reputation. Strategic branding makes it undeniable.
