Farino Electric

Legacy, trust, and modern craftsmanship — powered up.

A family-owned electrical company serving both residential and commercial clients, built on integrity, reliability, and decades of hands-on expertise. Our work with Farino Electric focused on evolving a trusted local service into a modern, recognizable brand, without losing the reputation they’re known for.

We translated their experience across homes, businesses, and job sites into a bold visual identity, cohesive merchandise, and a clean, professional website designed to support growth, hiring, and long-term credibility. The result is a brand that feels established, confident, and built to last — just like the work they deliver.

This is what strategic branding looks like for trade businesses:
clear, trustworthy, and ready to scale.

What We Created:

• Brand Identity + Logo System

• Visual Direction + Brand Assets

• Merchandise Design (shirts, stickers, field-ready assets)

• Website Design + Copywriting